STRATEGI KOMUNIKASI PEMASARAN DYNAMICA PHOTO CINEMA UNTUK MENINGKATKAN PELANGGAN

Abstract

This study entitled "Dynamic Photo Cinema Marketing Communication Strategy to Increase Customers". With so much business competition in Indonesia, many business people have to think about the importance of marketing communication strategies in marketing their products in the form of goods or services. Dynamica Photo Cinema is a photography service in the city of Palembang which is engaged in creative arts based on the hobby of a group of young people which has developed into a creative business. However, with so many photography services in Palembang, the right strategy is needed to increase customers. Therefore, Dynamica Photo Cinema has implemented an AIDDA communication strategy in promoting and introducing its products to the public. The purpose of this research is to find out the marketing communication strategy used by Dynamica Photo Cinema to increase customers. This study uses qualitative methods by collecting data through interviews, observation and documentation. The results of the research that the researchers did were that the researchers used the AIDDA marketing communication strategy in the form of Attention, Interest, Desire, Decission, and Action to find out marketing communication strategies. applied by Dynamica Photo Cinema in an effort to increase the number of customers at Dynamica Photo Cinema