ANALISIS PEMULIHAN CITRA MELALUI PRESS RELEASE PASCA PEMADAMAN LISTRIK DI BANDARA INTERNASIONAL I GUSTI NGURAH RAI MELALUI PENDEKATAN IMAGE RESTORATION
Main Article Content
Abstract
The power outage that occurred at I Gusti Ngurah Rai International Airport caused operational disruptions and had the potential to affect the institution’s image as a provider of air transportation services. This study aims to analyze the image restoration strategies implemented by I Gusti Ngurah Rai International Airport through press releases following the incident, using William L. Benoit’s Image Restoration Theory as the analytical framework. This research employs a descriptive qualitative method with content analysis techniques applied to official press releases published on the official website of I Gusti Ngurah Rai International Airport. The findings indicate that the airport implemented a combination of image restoration strategies, including mortification, corrective action, and bolstering. The absence of denial and evasion of responsibility strategies suggests that the airport adopted a transparent and non-defensive communication approach. This study concludes that official press releases play a crucial role as crisis communication instruments in efforts to restore organizational image following public service crises. These findings reinforce the relevance of Benoit’s Image Restoration Theory in analyzing crisis communication strategies within the air transportation sector.
Article Details
References
Akhyar, D. M., & Pratiwi, A. S. (n.d.). Media sosial dan komunikasi krisis: Pelajaran dari industri telekomunikasi di Indonesia. Ultimacomm: Jurnal Ilmu Komunikasi, 11(1), 35–52. http://ejournals.umn.ac.id/index.php/FIKOM
Andres, D., Sarasati, F., Olivia, H., Sudarsono, A. B., & Latief, A. (2025). Strategi corporate communication DPMPTSP Kota Bekasi dalam pemulihan reputasi pasca-kasus korupsi. Jurnal Cyber PR, 5(1), 1–13.
Apriliani, M. P. (2023). Analisis strategi manajemen krisis public relations PT KAI dalam menerbitkan siaran pers di postingan Instagram.
Budiarto, A., Musadek, A., & Penerbangan, P. Analisis penerapan menjadi bandara hub internasional terhadap kebutuhan penumpang domestik dan luar negeri di Bandar Udara Kualanamu Medan.
Chintya Adnyaswari, K., & Nuraeni, R. (2020). Strategi komunikasi Dinas Pariwisata Kabupaten Karangasem dalam meningkatkan kunjungan wisata pasca erupsi Gunung Agung (Studi deskriptif pada Desa Tenganan Pegringsingan). JUMPA, 7(1).
Dhafin, M. (2025). Penanganan penumpang pada flight delay maskapai TransNusa oleh staf check-in PT Jasa Angkasa Semesta di Bandara Internasional I Gusti Ngurah Rai (Doctoral dissertation, Politeknik Negeri Bali).
Febriani, N., & Kurniawan, F. A. (2021). Pembaruan citra dan kepercayaan industri pariwisata Taman Nasional Gunung Rinjani: Pasca krisis Gempa Lombok 2018. Jurnal Dialog Penanggulangan Bencana, 12(1), 1–11.
Hermawan, D., Septiani, V. A., & Samudra, R. M. (2025). Strategi komunikasi humas Angkasa Pura I dalam menangani isu operasional di Bandara Internasional Juanda. JUSKOP: Jurnal Studi Komunikasi dan Politik, 2(2), 423–438.
Irawan, E. P., Minarsi, A., Rianty, E., Halim, B., Putri, R. N. I., & Juansa, A. (2025). Komunikasi pelayanan publik. Star Digital Publishing.
Pascarani, N. N. D., Joni, I. D. A. S., & Pradhuka, B. N. (2026). Peran kecerdasan buatan dalam komunikasi krisis di destinasi wisata di Bali. Jurnal Komunikasi dan Ilmu Sosial, 4(2), 78–89.
Prasetio, B. (2025). Crisis communication strategies in the digital era: A narrative review of contemporary theories, models, and practices. Injuruty: Interdisciplinary Journal and Humanity, 4.
Putera, A. F. (2025). Complaint management dalam penanganan keluhan masyarakat di Sekretariat Jenderal Dewan Perwakilan Rakyat Republik Indonesia = Complaint management in handling public complaints at Secretariat General the House of Representatives of the Republic of Indonesia (Doctoral dissertation, Universitas Hasanuddin).
Ramadhani, M., & Oktaviani, R. C. (2023). Content analysis of image restoration theory in the film Sully (2016). Communicate: Journal of Communication Studies, 10(1), 66–75. https://doi.org/10.37535/101010120236
Ramadhani, P. N., Pradety, S. N., & Hanum, A. A. (2025). Pelanggaran prinsip transparansi dan akuntabilitas kehumasan pemerintah: Penanganan proyek e-KTP oleh Kementerian Dalam Negeri. Jurnal Ilmiah Mahasiswa Komunikasi, 6(1), 36–47.
Saidah, M. (2023). Public relations di era digital: Menavigasi media sosial dan teknologi baru. Deepublish.
Sholihah, D. M. A. (2017). Transformasi menuju Bandar Udara Internasional: Studi tentang transformasi Bandar Udara Radin Inten II Lampung.
Subroto, W. J. T. (2025). Analisis pelayanan informasi penerbangan menggunakan FIDS di Bandara Halim Perdanakusuma Jakarta.
Suhartana, I. K. (2026). Peranan modal sosial dan jaminan kualitas sarana dan prasarana transportasi terhadap pembangunan industri pariwisata (Studi kasus pada kawasan wisata Sanur di Kota Denpasar Provinsi Bali = Social capital and quality guarantee of transportation facilities and infrastructure for the development of the tourism industry: Case study in the Sanur tourism area in Denpasar City, Bali Province) (Doctoral dissertation, Universitas Hasanuddin).
Tomasowa, G. A. (2025). Merumuskan kembali peran komunikasi krisis dalam perubahan manajemen di era keterbukaan teknologi. Damera Press.