EXPLORATIVE ANALYSIS OF YOUTUBE CHANNEL OF ZAKAT INSTITUTION IN INDONESIA: A DOCUMENTATION STUDY OF NU CARE'S YOUTUBE CHANNEL

YouTube is one of the information media that is favored by many people today. Information related to the performance of zakat institutions in Indonesia can be obtained from the YouTube channel of the zakat institution, for example the NU Care YouTube channel. The purpose of the research is to qualitatively analyze the profile and columns on the NU Care YouTube channel. The research method is descriptive qualitative with an explorative approach. The results showed that the NU Care YouTube channel has a profile with 3.61K subscribers and 309 video posts. The NU Care YouTube channel has nine columns like most other YouTube channels. Of the nine columns, only eight columns (home, videos, shorts, live, community, channels, about and search) can be analyzed exploratively. While the playlists column cannot be analyzed exploratively.


INTRODUCTION
YouTube is a social media application that provides information or provides content in the form of videos.According to (Pew Research Center, 2021), YouTube is the most popular social media platform in the US: used by 81% of Americans with 54% of users using it daily and 36% visiting the site multiple times a day.According to (We Are Social and Hootsuite, 2023) in the website katadata.co.id explained that there are 139 million YouTube users in Indonesia and this puts Indonesia as the fourth most YouTube users in the world.
YouTube has more than 2 billion monthly users and is accessed by one-third of people et al, 2021).According to (We Are Social and Hootsuite, 2023) in the website katadata.co.id explained that there are 2.51 billion YouTube users in the world as of January 2023.As with any social media, the use of YouTube is also something that individuals often want to limit their use of (Allcott et al, 2022).YouTube can be a major source of information and misinformation, for example, information and misinformation about vaccines (Basch et al, 2017).
In Indonesia, YouTube channels are not only owned and used by individuals, but also by institutions/organizations.One Islamic organization that owns and uses a YouTube channel is the Nahdlatul Ulama or NU organization.YouTube channels affiliated with NU include NU CHANNEL, NU Online, TVNU Televisi Nahdlatul Ulama and NU Care.The NU Care YouTube channel is a YouTube channel that can be categorized as a YouTube channel in the field of Islamic Economics, especially the Zakat Institution.
Zakat is an obligatory contribution or tax which is prescribed by Islam on all Muslim persons having wealth above an exemption limit at a rate fixed by the Shari'ah (BAZNAS and Bank Indonesia, 2016).Zakat could be referred to as an Islamic instrument that distributes the wealth of certain groups (muzakki) to groups that have been determined by the Qur'an (mustahik) and distributed based on certain procedures and jurisprudence considerations (Kasri and Yuniar, 2021).Paying zakat is the third pillar of Islam.
A zakat institution is a body that manages zakat funds received from muzakki, both individuals and business entities.In addition to receiving zakat fitrah and maal, this institution accepts infaq and shadaqah.Zakat institution is also one of the institutions whose role is to receive zakat or distribute funds from those who have excess funds (muzakki) to those who lack funds (mustahik).The formal term for this institution is uniformed as Lembaga Amil Zakat (LAZ) (Holil, 2019).
NU Care-LAZISNU is a rebranding and/or an entry point for the global community to recognize Lembaga Amil Zakat, Infak, dan Sedekah Nahdlatul Ulama (LAZISNU) as NU's philanthropic institution.NU Care-LAZISNU was established in 2004 as a means to help the community, as mandated by the 31st NU Congress in Donohudan Hajj Dormitory, Boyolali, Central Java.LAZISNU is juridically-formally confirmed by the Decree of the Minister of Religion of the Republic of Indonesia No. 65/2005 to collect Zakat, Infaq, and Sadaqah (ZIS) to the wider community (NU CARE-LAZISNU, 2023).
Based on all these explanations, the authors are interested in conducting research "Exploratory Analysis of YouTube Channels of Zakat Institutions in Indonesia: A Documentation Study of NU Care's YouTube Channel".The reasons for this research are twofold.First, because NU is the most followed Islamic organization by Muslims in Indonesia.Second, because according to the author, previous studies on YouTube with explorative methods, no one has discussed the YouTube channel of the Zakat Institution.The focus of this research is to exploratively analyze NU Care's YouTube channel.The purpose of this research is to exploratively analyze the YouTube profile and columns on the NU Care YouTube channel.

RESEARCH METHOD
This research is descriptive qualitative research.Qualitative research has the main objective of describing and revealing (Siyoto and Sodik, 2015).This research tries to describe and reveal important information in NU Care's YouTube channel.
This research uses exploratory method analysis.The explorative method aims to deepen knowledge and seek new ideas about a particular symptom, describe social phenomena, and explain how a social phenomenon occurs (Permana, 2021).This explorative method is used to deepen knowledge and explain the NU Care YouTube channel by qualitatively analyzing the columns contained in the NU Care YouTube channel.
The results and discussion in this study focus on the explorative analysis of the columns in the NU Care YouTube channel.The columns on NU Care's YouTube channel consist of home, videos, shorts, live, playlists, community, channels, about and search columns.

Home (Profile) Column
NU Care's YouTube channel profile can be seen in the initial display or Home column.The NU Care YouTube channel shows the NU Care logo, the number of subscribers and videos, a description, a selection of columns and some video posts.NU Care's YouTube channel has 3.61K subscribers and 309 videos as of April 1, 2023.The description of NU Care (can be seen in the About column) is: "NU CARE -LAZISNU is a rebranding of LAZISNU which aims to make the wider (global) community more familiar with the Amil Zakat Infak and Sadaqah Institution under Nahdlatul Ulama.NU CARE synergizes with institutions within the NU structure to be more effective in providing benefits to Nahdlatul Ulama citizens and the wider community throughout Indonesia."The video post that has the highest number of views is the video post on August 8, 2017, which is 21,170 views (as of April 8, 2023).This video is entitled "Interview with Siti Zubaidah, MA's Wife".The video post that has the highest number of likes is the video post on October 4, 2018, which has 875 likes (as of April 8, 2023).This video is titled "Poetry of Gus Mus -Ya Rasulullah".The video post that has the highest number of comments is the video post on August 8, 2017, which has 61 comments (as of April 8, 2023).This video is entitled "Interview with Siti Zubaidah, MA's Wife".This video is also the video with the most views (previous explanation).The video post that has the highest number of likes is the video post on March 18, 2019, which has 422 likes (as of April 10, 2023).This video is entitled "How to Enjoy Life Ala Kiai Anwar Zahid".The video post that has the highest number of comments is the video post on December 10, 2018, which has 5 comments (as of April 10, 2023).This video is titled "Donggala Regent: Thank You PBNU".

Channels Column
The Channels column contains the channels subscribed to by NU Care.There are 42 channels subscribed by NU Care (as of May 09, 2023).

Search Column
The Search column serves to search for posts by typing keywords in the lup symbol.When we tested whether the column was functioning properly or not, we tried typing the keyword "lazisnu".After this was done, videos were posted whose titles contained the word "lazisnu".The proof can be seen in the picture below.

CONCLUSION
Based on the description of the research discussion, it can be concluded that the NU Care YouTube channel has a profile with 3.61K subscribers and 309 video posts.The NU Care YouTube channel has nine columns like most other YouTube channels.Of the nine columns, only eight columns (home, videos, shorts, live, community, channels, about and search) can be analyzed exploratively.While the playlists column cannot be analyzed exploratively.
This research only explores the YouTube channel of the zakat institution of the Nahdlatul Ulama Islamic organization.Future research is expected to add and compare YouTube channels of zakat institutions of Islamic organizations in Indonesia.For example, comparing exploratively between the YouTube channels of zakat institutions of Nahdlatul Ulama, Muhammadiyah dan Persatuan Islam.

Figure 1 .
Figure 1.NU Care YouTube Channel Main View Source: NU Care YouTube Channel, 2023

Figure 2 .
Figure 2. Main View of Videos Column in NU Care YouTube Channel Source: NU Care YouTube Channel, 2023

Figure 4 .
Figure 4. Video Posts with the Most Views in the Videos Column Source: NU Care YouTube Channel, 2023

Figure 5 .
Figure 5. Video Posts with the Most Likes in the Videos Column Source: NU Care YouTube Channel, 2023

Figure 6 .
Figure 6.Video Posts with the Most Comments in the Videos Column Source: NU Care YouTube Channel, 2023

Figure 7 .
Figure 7. Main View of Shorts Column on NU Care YouTube Channel Source: NU Care YouTube Channel, 2023

Figure 8 .
Figure 8. Video Posts with the Most Views in the Shorts Column Source: NU Care YouTube Channel, 2023

Figure 9 .
Figure 9. Video Posts with the Most Likes in the Shorts Column Source: NU Care YouTube Channel, 2023

Figure 10 .
Figure 10.Video Posts with the Most Comments in the Shorts Column Source: NU Care YouTube Channel, 2023

Figure 11 .
Figure 11.Main View of Live Column in NU Care YouTube Channel Source: NU Care YouTube Channel, 2023

Figure 13 :
Figure 13: Video Posts with the Most Views, Likes and Comments in the Live Columns Source: NU Care YouTube Channel, 2023

Figure 15 .
Figure 15.Community Column Main View Source: NU Care YouTube Channel, 2023

Figure 16 .
Figure 16.Main View of Channels Column Source: NU Care YouTube Channel, 2023

Figure 17 .
Figure 17.Main View of About Column Source: NU Care YouTube Channel, 2023

Figure 18 .
Figure 18.Main View of Search Column Source: NU Care YouTube Channel, 2023

Figure 19 .
Figure 19.Evidence that the Search Column is Functioning Normally Source: NU Care YouTube Channel, 2023