An Nuqud Journal of Islamic Economics

PERAN INDUSTRI DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT

Nisa Animatul Hayat — 2025-01-31

Background of this research is about the industry, which is very important in today's era so that society can improve their well-being to meet their daily needs. From this background, the researcher focuses on the issue of underprivileged communities, specifically in Grimulya Village. The purpose of this research is to determine the role of Po Dua Elang Makmur Industry in Grimulya Village in improving the welfare of the community. The research method used a qualitative approach with a qualitative descriptive method. This study aims to describe and explain a situation that is currently happening based on facts and information obtained from the field, then analyzed based on variables, with the data source being the employees of Po Dua Elang Makmur. Data collection techniques include observation, interviews, and documentation. The results of the study show that the presence of Po Dua Elang Makmur has brought many positive impacts to the community. The conclusion of this research indicates that the role of Po Dua Elang Makmur Industry is very important in improving the welfare of the community in Grimulya Village

PENGARUH MEDIA SOSIAL SEBAGAI PLATFORM BISNIS DIGITAL TERHADAPMINAT BERWIRAUSAHA

Firda Alfiah Natasya — 2025-01-31

This study aims to determine whether there is an effect of social media as a digital business platform on entrepreneurial interest in IUQI students. This study uses quantitative methods, the sample in this study were students of Institut Ummul Quro Al-Islami Bogor totaling 94 respondents, data collection instruments in the form of questionnaires, observations, and interviews using a Likert scale. Data analysis techniques in this study used validity tests, reliability tests, Chi-Square tests. Based on the result of the study, it shows that the p-value of pearson chi-square 552.626 > t-tabel value 1.66123, rejecting Ho and accepting Ha. So, student interest in entrepreneurship is significantly influenced by social media variables. It can be concluded that the higher the utilization of social media in students, the higher the interest in entrepreneurship

PENGARUH PROMOSI DAN DIVERSIFIKASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI SUPERKUE CAKE AND BAKERY

Delfia Alsyabil — 2025-01-31

This research is motivated by the intense competition between entrepreneurs to increase sales of a product. Promotion is one of the strategies used in increasing product sales. The purpose of this study was to determine whether promotion and product diversification affect purchasing decisions at Superkue Cake and Bakery Leuwiliang. This research is a quantitative study that uses statistical analysis techniques such as validity tests, reliability tests, and chi-square tests. The results of the study of the chi-square test value of promotion with a purchase decision of 11.797 significance 0.001 <0.005. Furthermore, between diversification and purchasing decisions with the chi-square test results of 22.052 with a significance value of 0.000 <0.005. It can be concluded that promotion and product diversification carried out simultaneously have a major influence on consumer purchasing decisions

STRATEGI PEMASARAN ISLAMI YANG MENGINTEGRASIKAN ETIKA DAN TEKNOLOGI DALAM MENDUKUNG KEBERLANJUTAN BISNIS

Enceng Iip Syaripudin Enceng — 2025-01-31

This study examines Islamic marketing strategies that integrate ethical principles and technology to
support the sustainability of Islamic businesses in Garut Regency. The main focus of the research is to
analyze the challenges faced by Islamic business actors in the area, such as the consistent application of Islamic ethics, the underutilization of technology, and competition with conventional businesses.
Additionally, factors such as the lack of market education and digital infrastructure pose significant
barriers to enhancing the competitiveness of Islamic businesses in Garut Regency. This research uses a
qualitative method with a case study approach, involving in-depth interviews with Islamic business
actors in Garut Regency, observations of marketing practices, and document analysis. The findings
indicate that collaboration between Islamic values and technological innovation can create more
effective marketing strategies, expand market reach, and build consumer trust. The study provides
practical recommendations for Islamic business actors in Garut Regency to enhance their
competitiveness in facing global market dynamics while maintaining Islamic principles

ANALISIS KAIDAH FIKIH DALAM AKAD WADIAH DAN IJARAH SERTA IMPLEMENTASINYA DALAM PERBANKAN SYARIAH

Kiki Rofi'ah Alawiyah — 2025-01-31

This study aims to examine the fiqh principles in the contracts of wadiah and ijarah and their
implementation in Islamic banking. Wadiah itself is a contract between two parties where the first party
entrusts the authority and responsibility of property or goods to the second party without expecting any
compensation, while ijarah is a contract commonly used by financial institutions to facilitate leasing.
The research method used is a qualitative approach with a literature study, where data is collected
through documentation such as classical books, contemporary works, scientific journals, and others.
The research results show that there are several fiqh principles that align with the wadiah and ijarah
contracts, such as Adh-dhararu Yuzal, Al-Kharaj Bidhmman, al-ghurmu bilghumni, and others.
Additionally, the implementation of wadiah is recognized in forms such as wadiah current accounts and wadiah savings accounts, while in ijarah, it is known through ijarah muntahiyya bittamlik and ijarah
mutlaqah

PENGARUH INOVASI PRODUK DAN DAYA SAING TERHADAP PERKEMBANGAN UMKM DI DESA TEGALWARU CIAMPEA BOGOR

Lestari Febi — 2025-01-31

Micro Small and Medium Enterprises (MSMEs) have become a successful pillar of the Indonesian economy and achieved significant progress. The purpose of this study is to evaluate how competitiveness and product innovation affect the expansion of MSMEs in TegalWaru Village, Ciampea, Bogor. The method used is quantitative by applying the Slovin Formula Technique, and conducting data analysis using multiple linear regression. The results showed that product innovation and competitiveness significantly influenced the performance of MSMEs in TegalWaru Village, Ciampea, Bogor. F analysis showed a calculated F value of 86,705 with a significance of 0.000, indicating that the two independent variables, namely product innovation and competitiveness, jointly have a positive effect on the development of MSMEs. Among the two, the competitiveness variable has the most dominant influence, indicated by a calculated t value of 10.034 and a significance probability of 0.000. MSMEs are one of the pillars of the Indonesian economy that must continue to be strengthened. Thus, it can be concluded that together, product innovation and competitiveness have a significant influence on the development of MSMEs