An Nuqud Journal of Islamic Economics

PENGAWASAN PERSAINGAN PASAR DI INDONESIA; STUDI PERBANDINGAN PERAN EKONOMI LEMBAGA HISBAH DAN KOMISI PENGAWASAN PERSAINGAN USAHA

Siti Maryam, Zulkarnain M. Ali, Indra — Fri, 30 Jan 2026 00:00:00 +0000

This study aims to identify and analyze the implementation of market competition supervision in Islam by the Hisbah institution and in Indonesia by the Market Competition Supervisory Commission (KPPU). It also compares the role of market competition supervision between the two institutions, using the Hisbah institution as a benchmark in market supervision. This qualitative study utilizes library research with primary data in the form of in-depth interviews with stakeholders, academics, and entrepreneurs. The researchers found that the Hisbah and KPPU's backgrounds differed in their contexts and timeframes, resulting in differences in sanctions, aspects that should be covered, and employee status and authority. The KPPU's authority is considered too narrow compared to its stated purpose of monitoring unfair market competition throughout Indonesia.

Keywords: Hisbah; KPPU; Market supervision; Monopoly; Parable

PEMASARAN DIGITAL YANG DIPERSONALISASI BERBASIS AI UNTUK MENINGKATKAN KETERLIBATAN PELANGGAN DAN LOYALITAS MEREK DI PASAR BERKEMBANG: KAJIAN SYSTEMATIC LITERATURE REVIEW

Norrahmiati, Lydia Goenadhi, Muhammad Sugiamukti Arya Saputro — Thu, 29 Jan 2026 00:00:00 +0000

Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang dipersonalisasi berbasis kecerdasan buatan (AI) serta dampaknya terhadap keterlibatan pelanggan dan loyalitas merek di pasar negara berkembang. Latar belakang penelitian didasarkan pada meningkatnya pemanfaatan AI dalam menciptakan pengalaman pelanggan yang lebih relevan, interaktif, dan emosional, serta kebutuhan untuk memahami bagaimana faktor trust, privasi, kualitas layanan, dan kapabilitas organisasi memengaruhi keberhasilan strategi tersebut. Metode yang digunakan adalah Systematic Literature Review (SLR) dengan pedoman PRISMA, yang melibatkan identifikasi, penyaringan, dan analisis terhadap 30 artikel yang relevan dari basis data internasional terindeks.

Hasil penelitian menunjukkan bahwa tren penelitian global bergerak ke arah pemanfaatan AI personalization melalui interaksi, kustomisasi, dan penggunaan chatbot antropomorfik yang secara signifikan meningkatkan brand trust, kepuasan, keterlibatan, dan loyalitas jangka panjang. Selain itu, ditemukan lima faktor utama yang menentukan keberhasilan strategi ini, yaitu trust dan authenticity, isu privasi dan etika, kualitas layanan digital, kapabilitas organisasi, serta pemilihan platform digital yang sesuai. Analisis juga mengungkap adanya research gap berupa keterbatasan geografis, dominasi studi konseptual, serta minimnya kajian empiris mengenai isu privasi dan kesiapan organisasi di negara berkembang. Kesimpulan penelitian ini menegaskan bahwa AI personalization merupakan strategi penting dalam membangun engagement dan loyalitas merek di pasar negara berkembang, dengan catatan bahwa isu trust, privasi, dan kesiapan organisasi harus dikelola secara strategis. Penelitian ini berkontribusi dengan memperluas pemahaman teoretis dan praktis mengenai implementasi AI personalization, sekaligus menawarkan arah penelitian di masa depan pada sektor dan konteks negara berkembang yang lebih luas.

AL-`URF DENGAN LEGITIMASI HUKUM POSITIFDALAM KEGIATAN EKONOMI

Roudotul Jannah, Gallyn Ditya Manggala, Sheny Yulianty, Badawi Murai — Wed, 28 Jan 2026 00:00:00 +0000

This study examines ‘urf as a source of Islamic law in economic activities and its relationship with positive law legitimacy. ‘Urf refers to social customs widely accepted by society and not contrary to Islamic legal texts. This research aims to analyze the legal position of ‘urf and its application in modern economic practices in Indonesia. Using a literature review approach, this study analyzes classical Islamic legal sources, scholarly journals, and statutory regulations. The findings indicate that ‘urf holds legal authority in muamalah and that many economic practices based on ‘urf have been formally recognized through positive law to ensure public benefit and legal certainty.

EFEKTIVITAS PENGELOLAAN DANA KEISTIMEWAAN DIY: ANTARA ALOKASI, PENYERAPAN ANGGARAN DAN REALITAS SOSIAL

Lingga Yudhana — Thu, 22 Jan 2026 00:00:00 +0000

This study aims to analyze the management of the Special Region Fund (Dais) in the Special Region of Yogyakarta (DIY), covering allocation trends, budget absorption realization, and implementation challenges. The research method employed is descriptive with a qualitative approach through secondary data analysis for the 2013-2022 period. The results indicate that the Dais allocation has increased significantly, reaching IDR 1.32 trillion in 2022, with a highly effective absorption rate (above 90% since 2016). Cultural affairs remain the top priority, accounting for 62.58% of the total allocation. Nevertheless, the utilization of Dais still faces social reality challenges, such as the poverty rate in DIY remaining above the national average and limited budget flexibility to address urgent issues like waste management due to regulatory constraints. This study suggests the need for specific local regulations (Raperda) to expand the reach of Dais benefits for more equitable community welfare

PENGARUH PROMOSI YANG TERINTEGRASI DAN KEUNGGULAN POSTIONING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA KONSUMEN MIE DIMSUM DI KOTA BANDA ACEH

Amilia Rosanti, M. Yamin, Sulfitra — Sun, 25 Jan 2026 00:00:00 +0000

Study This aims to determine the influence of integrated promotion and positioning advantages on consumer purchasing decisions. Dimsum Noodles in Banda Aceh City . The method used is a quantitative method and is causal in nature which aims to determine the effect of integrated promotion and positioning advantages on consumer purchasing decisions on Dimsum Noodles Banda Aceh . The determination of the research sample uses the Purba formula . The sample used in this study was 96 consumers in Mie Dimsum in Banda Aceh city and willing to be respondents. The analysis method applied is multiple linear regression analysis. The results of the study indicate that integrated promotion partial have a positive influence and significant to Purchase decision on Dimsum Noodles in Banda Aceh . Positioning advantages in partial influential positive and significant to purchasing decisions on Dimsum Noodles in Banda Aceh . Promotion with integrity and superior positioning simultaneous influential positive and significant to purchase decision on Mie Dimsum in Banda Aceh . Positioning excellence has a greater influence than integrated promotion on purchasing decisions on Mie Dimsum Banda Aceh .