AT-TAWASUL

Pemetaan dan Strategi Komunikasi Pemasaran Smart Village

Deden Mauli Darajat — 2024-08-26

This article answers the question of how the mapping and marketing strategy of smart villages in Sodong Village, Tigaraksa District, Tangerang Regency, Banten Province. This research is part of Community Service using the method, first, the Smart Village framework, second is SWOT analysis used as a basis for designing strategies and work programs. Internal analysis includes an assessment of strengths and weaknesses. Meanwhile, external analysis includes opportunity and threat factors. Mentoring training in Sodong Village was held on October 26, 2022 at the Parahayangan Agung Bhuwana Raksati Temple Hall (PARABHUSATI). This mentoring focuses on village problems that have previously been analyzed by the Research Team using SWOT analysis as a basis for designing strategies and work programs.
Keywords: Mapping, Communication, Marketing, Smart Village, Sodong

Strategi Dakwah Salafidi Era Digital: Kajian Literatur Terhadap Pendekatan Dan Media Dakwah

Ummu Azka Amalia — 2024-08-27

This research examines Salafi da'wah strategies in the digital era with a focus on the approach and media used. In the digital era, information and communication technology has a very useful position in people's lives. With 185 million internet users in Indonesia, da'wah through digital media is becoming increasingly relevant. This research includes qualitative research using a descriptive approach, utilizing literature studies from various previous literature and journals. The results and discussion in the research state that the use of social media such as Instagram and YouTube by Salafi figures, such as Khalid Basalamah, has succeeded in attracting the attention of a wide audience. Da'wah through digital media allows the spread of Islamic teachings more effectively and efficiently. In conclusion, digital technology provides great opportunities for the spread of Salafi da'wah in Indonesia.

Dinamika Dakwah Islam Dalam Menghadapi Tantangan Di Era Digital: Perspektif Nahdlatul Ulama Dan Muhammadiyah

Nur Rifqah Nadiyah — 2024-08-27

The digital era has brought changes to Islamic da'wah, providing various challenges. NU and Muhammadiyah can also have different strategic perspectives and approaches in preaching in the digital era. This research aims to find out what the challenges are for Islamic da'wah in the digital era and what are the strategies of NU and Muhammadiyah in dealing with da'wah in the digital era. The research method is qualitative in the form of a literature study with a descriptive approach. The data collection technique is documentation. The research results show that NU and Muhammadiyah are both

responding and innovating in da'wah in the digital era. NU is active on various social media such as Instagram, Twitter, Facebook, YouTube, and da'wah on the NU Online site which is always existing and significant, as well as launching the podcast program "Jagat Da'wah NU". Meanwhile, Muhammadiyah also quickly responded to the digital era with a da'wah strategy, developing sites such as muhammadiyah.or.id and suaramuhammadiyah.id, preaching through TVMu, and being active on Instagram, Twitter, Youtube, Facebook and TikTok with informative and interesting religious content. The main challenges in da'wah in the digital era include the dissemination of information or da'wah content that is hoax or inaccurate, da'wah content must be interesting and creative, da'i need to have competence in da'wah in the digital era to be able to preach effectively, as well as methods of delivering information or Da'wah content needs to be considered, with a concise, concise and informative approach.

Komunikasi Pelaku Usaha Mikro Terhadap Kesadaran Kepemilikan Sertifikasi Halal di Kecamatan Parung

Nurhadi Fadillah — 2024-08-27

This study aims to determine the level of awareness of micro business actors in Parung District regarding halal certification ownership. The research method used is a qualitative approach by conducting communication through observation and interviews with 23 micro business actors in food and beverages, as well as administrators of KUA and UMKM administrators in Parung District. From the results of the study, it was found that the factors that influence the awareness of business actors in having a halal certificate, namely the lack of knowledge regarding the rules for owning a Halal Certificate, the absence of curiosity about the purpose and importance of a Halal Certificate, business actors believe that their products are products that are guaranteed to be halal because they are not products that are prohibited by sharia, lack of compliance or legal compliance with the ownership of a Halal Certificate for a product. So that there are still many business actors who violate the provisions of the regulations governing the Halal Certificate in each of their products, the lack of supervision and even socialization by the management of UMKM in Parung District. From several factors obtained from the results of communication with the Resource Person, it can be concluded that the level of awareness of micro business actors in Parung District regarding the ownership of a halal certificate is still low.

Etika Jurnalistik Perspektif Pancasila

mimah susanti — 2024-08-27

Pancasila is the basic philosophy in the national and state life of the Indonesian people. At a time when information is developing more rapidly, what emerges is that ethics in news writing or journalism should include the values contained in Pancasila as moral/ethical values in news writing. This research examines Pancasila as a basic philosophy in realizing the ethics of news writing/journalism based on the theoretical assumptions of Alfred Schutz (1899-1959). The research results confirm that the socialization of Pancasila values has two contexts, namely experienced reality and social conditions. In the Almighty God and Just and Civilized humanity, this includes the reality experienced on the ground. In the unity of Indonesia, the people are led by wisdom in representative deliberations and social justice for all Indonesian people, including the social conditions that exist on the ground.

Peran Komunikasi Politik dalam Menarik Pemilih Pemula pada Pemilihan Presiden 2024 di Kabupaten Bandung

Iqbal Syaefulloh — 2024-08-27

The 2024 Presidential Election in Indonesia is an important moment that will determine the direction of the country's leadership for the next five years. In Bandung Regency, first-time voters are a very strategic segment in determining election results. This research aims to analyze the role of political communication in attracting the interest of novice voters in Bandung Regency. The methodology used is qualitative with data collection techniques through in-depth interviews. Respondents were selected based on age criteria (17-21 years) and status as first-time voters as many as 43 people with the criteria of living in Bandung Regency as proven by an Identification Card (KTP). All respondents live in Bandung Regency spread across 30 sub-districts. The research results show that effective communication strategies, including the use of social media, involvement in community activities, and conveying relevant messages, have a significant impact on the decisions of first-time voters.

komunikasi Perception Of Polygamous Women

Al Mukarromah Hasan — 2024-08-27

Polygamy has always been a topic that triggers various opinions in marriage systems around the world. The religion of Islam and the Indonesian state itself stipulate the terms and conditions for practicing polygamy. Many women have to face polygamy under various conditions: some accept it unwillingly, some accept it sincerely, and some strongly oppose this situation. This study aims to uncover the lived experiences of women who experience polygamy through their perceptions of life while undergoing polygamy. This research method uses a qualitative approach with a phenomenological approach. Data collection techniques include observation, interview, and documentation, with informants who are women who experience polygamy, especially in Sagulung Sub-district, Batam City. The results showed that women's perceptions of polygamy, based on Abraham Maslow's five theories, indicate that women often experience dissatisfaction in fulfilling physical needs, affection, love, protection, as well as feelings of not being considered as a life partner and self-actualization.

Analisis Etika Komunikasi Pada Konten Viral di Media Sosial Tik-Tok

Indah Cahya Mentari — 2024-08-26

This research is motivated by the importance of upholding ethics on social media. This research aims to explore the perceptions and reactions of viewers, as well as the factors influencing these perceptions and reactions, towards the communication ethics of viral live-streaming content on TikTok @imeyhou (Meyden). Utilizing a qualitative approach, this study employed a case study method. Data were collected through interviews, observations, and documentation techniques. The informants in this research were viewers of @imeyhou (Meyden)’s live-streaming content. The results indicate that viewers' perceptions and reactions to the communication ethics of Meyden's viral live-streaming content are varied, with many expressing concerns due to frequent impolite words. Consequently, viewers tend to limit their exposure to and avoid Meyden’s live-streaming content and similar content. The factors influencing viewers' perceptions and reactions to communication ethics in this context are varied. Internal factors include individual attitudes, personalities, and values. External factors encompass the information received and the knowledge possessed by the viewers. The information about Meyden’s live streams is predominantly negative, primarily due to the frequent use of swear words, which fosters a negative perception of communication ethics. Viewers' reactions are influenced by three main variables: attention, understanding, and acceptance.

Pola Komunikasi Antar Budaya dalam Menjaga Keharmonisan Antar Etnis

Muhammad Yusup — 2024-08-24

Inter-ethnic harmony is an important factor in maintaining cultural diversity in Indonesia. The realization of harmonious communication patterns can be seen in good interaction and tolerance towards differences in different cultural backgrounds. This research aims to understand the patterns of intercultural communication that occur among Riau Malay and Sundanese ethnic Islamic boarding school students in the context of the Islamic boarding school environment. The methodology used is qualitative to gain an in-depth understanding of the interactions and communication dynamics between these two ethnic groups. involving 20 respondents, including Riau Malay and Sundanese ethnic students from several Islamic boarding schools. Data was taken using in-depth discussions, participant observation, and analysis of related documents. Then the results were processed using thematic analysis to identify existing intercultural communication patterns. The results of this research revealed the existence of supporting factors for intercultural communication in creating harmonious relations between Riau Malay and Sundanese ethnicities at the Tahfidzul-Quran Manba'ul Furqon Islamic Boarding School. The conclusion shows that the pattern of intercultural communication between Riau Malay and Sundanese ethnic Santri is based on tolerance, appreciation of differences, and mutual respect.

Komunikasi Persuasif Majelis Tabligh Pimpinan Cabang Muhammadiyah Terbanggi Besar dalam Meningkatkan Kemampuan Public Speaking Muballigh

Hariyanto Hariyanto — 2024-08-24

Persuasive communication is the delivery of messages with the aim of influencing others through psychological aspects without any coercion. This study aims to explain the implementation of persuasive communication of the Terbanggi Besar PCM Tabligh Council in improving the ability of public dissemination of muballigh. This research is a field research through a descriptive method using observation, interview, and documentation tools. The results of the study show that Majlis Tabligh PCM Terbanggi Besar applies persuasive communication in its principles AIDDA yakni Attention, Inters / Desire, Decision, Action and provide space for two-way communication.

Analogi Pesan Dakwah dalam Membangun Pemahaman Agama Terhadap Mad’u

Budi Firmansyah Budi — 2024-08-24

The development of social media in the digital era is increasingly rapid and offers many choices, making the da'wah process easier and faster to convey to the wider community. In this fast-paced and instant situation, preachers are required to be more creative, intelligent and interesting in delivering da'wah messages and ready to face various da'wah challenges. Dai must also be observant in choosing da'wah methods as a communication strategy so that da'wah messages are easily understood by mad'u, one of which is by using analogies. This study aims to determine the extent of the influence of the analogy of Gus Baha's preaching message on Youtube videos in building religious understanding of mad'u and what are the supporting and inhibiting factors of Gus Baha's preaching in building religious understanding of mad'u. This type of research is descriptive research with qualitative methods and phenomenological approaches. The research subject here is Gus Baha's video lectures on several Youtube accounts. The object of this research is the comments of the audience of Gus Baha's study in understanding the da'wah message conveyed. The data collection techniques are observation and documentation. The data analysis used is content analysis.The results of the study show that Gus Baha's method of da'wah analogy through Youtube is able to create a relaxed, entertaining atmosphere, the explanation is simple and easy to understand, so it is in great demand by the wider community.

Jejak Historis Peran Da’i Selaku Tokoh Agama di Masa Covid-19 Pada Masyarakat Cipinang Besar Selatan, Jakarta Timur

Pipin Yosepin — 2024-08-24

This writing describes the historical traces of the role of preachers as religious leaders in preventing the Covid-19 virus in the Cipinang Besar Selatan community, East Jakarta.This research uses a qualitative method with a phenemonological approach. Data collection techniques were obtained from observation, documentation and field interviews with 3 preachers, 2 community members. The occurrence of the Covid -19 pandemic in 2020-2021, some community members are still ignorant of the transmission of the virus. Hoax information on social media creates confusion in the community. The high mortality rate makes psychic disturbances and panic buying of medical devices that have soared in need. Social distancing and lockdown policies make the laws of worship change and religious institutions demand the role of preachers as religious leaders. The role of preachers during the covid-19 pandemic is: 1) as a provider of reliable information to citizens providing information to the public about the importance of maintaining health and using health protocols. 2) Da’i has a role in conveying MUI fatwas related to how to worship and guide the community. 3) Da’i also acts as a protector of the soul, especially for people who are experiencing family loss. Factors that support the role of preachers are the role of residents in Rw 04, Cipinang Besar Selatan urban village who cooperate in spraying disinfectants on mosques, schools, mushollas and residents' homes. The inhibiting factors are the ignorance of some people in Cipinang Besar Selatan who consider the transmission of the Covid-19 virus light and hoax information from social media. Da’i as a religious figure during the Covid-19 pandemic became the spearhead of information facilities for the prevention of the Covid-19 virus in the community in Cipinang Besar Selatan, East Jakarta. Da’i has a historical footprint and is a role model in the community in inviting people to be more vigilant, especially in providing positive information and still using health protocols in worshiping at the mosque during the Covid-19 pandemic.

Self-Concept in Symbolic Interaction Communication (Case Study of Akkattere Ritual in Kajang Tribe, South Sulawesi)

Saepullah — 2024-08-26

Penelitian ini bertujuan menganalisa ritual Akatere dalam masyarakat Suku Kajang di Sulawesi Selatan, yang erat kaitannya dengan nilai pengendalian diri dan tahapan identitas. Permasalahan yang dibahas dalam artikel ini yaitu bagaimana ritual adat yang sarat simbol dan peran nilai budaya, serta agama menciptakan identitas sosial. Metode yang digunakan dalam penelitian ini adalah deskriptip analitik, dengan menggambarkan ritual Akatera masyarakat Suku Kajang, selanjutnya dianalisis dengan menggunakan teori komunikasi interaksi simbolik. Sumber data utama didapat melalui wawancara dan observasi, sedangkan sumber data pendukung didapat melalui artikel jurnal yang sesuai dengan pembahasan. Kesimpulan penelitian ini adalah budaya dan agama dapat saling mengisi dalam masyarakat dengan membentuk nilai-nilai budaya dan identitas sosial.

SEUDATI: KESENIAN TRADISIONAL ACEH SEBAGAI MEDIA DAKWAH DAN PELESTARIAN NILAI-NILAI ISLAM

Imam Juani — 2024-08-24

Seudati is a traditional Acehnese art that has historical roots in the culture and religion of the coastal communities of Aceh. This art was originally a religious ritual in the form of dhikr or meurateeb, which then developed into a performing art full of Islamic values. However, previous scientific studies tend to focus on the aesthetic and entertainment aspects of Seudati, so that they do not delve deeply into the historical dimensions and its role as a medium for preaching. This study aims to fill this gap by examining Seudati from a cultural and religious perspective, using a historical approach to trace its journey, function, and relevance in the modern era. The research method used is a qualitative approach, involving literature studies, in-depth interviews with Seudati practitioners, and direct observation of performances in several regions of Aceh. Data analysis was carried out using a descriptive analytical method to explore the relationship between local culture, religious values, and the shifting function of Seudati in modern society. The results of the study show that Seudati has a strong historical value, introduced by the great cleric Syiah Kuala in the 17th century AD. In addition to functioning as entertainment, Seudati is also a medium for preaching that conveys religious messages through Islamic poetry. However, modernization has caused a shift in function from religious rituals to commercial performing arts, which risks reducing its spiritual value. The recommendation of this study is to integrate Seudati into cultural and religious education programs in schools, and to support the regeneration of artists through training and revitalization programs. The implication of this study is the preservation of Seudati as an intangible cultural heritage that not only strengthens Aceh's identity but also becomes a relevant media for preaching in the contemporary context.