IMPLEMENTASI PEMASARAN SYARIAH PADA HOTEL SYARIAH PERSFEKTIF ETIKA BISNIS ISLAM
Main Article Content
Abstract
Sharia Hotel Marketing is a strategic business that directs the process of creating, offering, and changing value from an initiator to its stakeholders, which in the whole process is in accordance with the contracts and principles of muamalah and its perspective in Islamic business ethics. This article is a type of descriptive qualitative study of case studies that aims to describe the implementation of sharia hotel marketing, while the data used in this study are secondary data, secondary data is data obtained not directly from the source, including from literacy sources, and data from processed primary data collection. The results of this study are that not all sharia hotels market lodging service products and along with other facilities attached to sharia hotels, truly sharia, this is evidenced based on data from rating values and from reviews of hotel guest services that have stayed at various sharia hotels in Bandung City from the Agoda application
Article Details
References
Abrori, Faizul (2020). Pariwisata Halal dan Peningkatan Kesejahteraan. Malang: Literasi Nusantara.
Cheriatna. (2018). Laris Manis Bisnis Wisata Halal. Jakarta: Gema Insani
Fadhli, Aulia. (2018). Manajemen Hotel Syariah. Yogyakarta: Gava Media
Husen, T. I., & Zhafira, N. H. (2019). POSITIONING PARIWISATA SYARIAH STUDI KASUS PADA HOTEL SOFYAN SYARIAH. Jurnal Bisnis Dan Kajian Strategi Manajemen, 3(1).
Irawan, David Kristian. (2024). 10 Referensi Hotel Syariah di Bandung, Harga Mulai Rp 100 ribuan. https://www.detik.com/jabar/wisata/d-7288223/10-referensi-hotel-syariah-di-bandung-harga-mulai-rp-100-ribuan (diakses tanggal 7 November 2024 Pukul 14.20)
Izza, M. (2018). Penerapan manajemen hotel syariah dengan pendekatan maqasid as-syariah. Al Tijarah, 4(1), 19-34.
Janitra, Muhammad Rayhan. (2017). Hotel Syariah Konsep dan Penerapan. Depok: Rajawali Pers.
Maulidya, R. N., Kosim, A. M., & Devi, A. (2019). Pengaruh Etika Bisnis Islam Dan Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Pelanggan Hotel Syariah Di Bogor. Al-Amwal: Jurnal Ekonomi dan Perbankan Syari'ah, 11(2), 221-240.
Lestari, Siti Yuni., Guritno, Agung. (2022). Faktor Keputusan Pelanggan dalam Pemilihan Hotel Syariah. Journal of Islamic Economics and Finance. Volume 2 Number 1.
Nugroho, Daniswara CresecentRating https://www.mastercard.com/news/ap/en/newsroom/press-releases/en/2024/southeast-asian-destinations-take-top-ranks-in-mastercard-crescentrating-global-muslim-travel-index-2024/ (diakses tanggal 7 November 2024 Pukul 14.25)
Nurhasanah, Elis.,dkk. (2023) Manajemen Bisnis Halal. Sleman: Penamudamedia.
Nuryakin, R. A., Apriani, T., Setiadi, S., Solihin, D., & Athoillah, M. A. (2023). Sertifikasi Halal Industri pada Produksi Barang Gunaan Kemasan (Packaging) di PT. Indonesia Toppan Printing. EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan), 7(1), 98-110.
Nurudin, N. (2017). Pengaruh Sharia Marketing terhadap Loyalitas Anggota KSPPS BMT Walisongo Semarang. Muqtasid: Jurnal Ekonomi dan Perbankan Syariah, 8(1), 28-41.
Priansa, Donni Juni. (2017). Komunikasi Pemasaran Terpadu pada Era Media Sosial. Bandung: CV Pustaka Setia
Purwanti, S. (2022). Pengaruh E-Marketing Syariah dan Promosi terhadap Loyalitas Konsumen Hijab Alfasa di Kudus (Doctoral dissertation, IAIN KUDUS).
Rinawati, I., Anas, M. Y. A., & Manan, Y. M. (2021). Implementasi Etika Bisnis Islam Dalam Perspektif Manajemen Pemasaran. Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah, 7(2), 126-144.
Rofiqo, A. (2018). Manajemen Pemasaran Hotel Syariah dengan Pendekatan Maqashid Syariah. Journal of Tourism Research, 20(4).
Sari, I. H., Sugiharto, B., Sinambela, K., Barus, M. A., & Siregar, L. H. (2024). Strategi Pengembangan Pariwisata Halal di Indonesia. Jurnal Review Pendidikan dan Pengajaran (JRPP), 7(3), 9281-9287.
Zamzam, Fakhry.,& Aravik, Havis. (2020). Etika Bisnis Islam Seni Berbisnis Keberkahan, Sleman: Deepublish.
https://www.agoda.com/ di akses pada tanggal 6 november 2024 pukul 19.00.