A SYSTEMATIC LITERATURE REVIEW THE STRATEGIC ROLE OF DIGITAL MARKETING IN INCREASING FERTILIZER SALES SYSTEMATIC LITERATURE REVIEW THE STRATEGIC ROLE OF DIGITAL MARKETING IN INCREASING FERTILIZER SALES
Article Sidebar
Main Article Content
Abstract
Advances in information and communication technology have had a major impact on various kinds of human life, including the economy and business. Digital transformation has conquered the production, distribution, marketing and consumption of goods and services. The type of research carried out is Systematic Literature Review. The research aims to examine the role of digital marketing strategies in increasing sales. There were 732 research findings found through the Google Scholar database, 170 findings were found to be in accordance with the concept of the specified criteria and from a total of 170 research findings, 14 research journals were found that were in accordance with the research concept, of these 14 journals there were 4 research findings that were excluded because they were summaries. from a thesis/thesis/dissertation obtained from the university's web repository and there is 1 journal that has the same title. So the total journals that are relevant to the keywords are 9 journals. The results of research questions 1 and 2 show that almost all journals use the same digital marketing strategy to increase sales.
Keywords: Digital Marketing, Strategy, Systematic Literature Review
Article Details
References
Alverina, C., Ch, P., Utami, W., & Crme, C. L. C. C. P. M. A. (2024). Strategi Pemasaran Digital untuk Meningkatkan Penjualan pada Bisnis Bakery Tenggilis. 06(01), 73–94.
Hasanuddin, A., Delia, E. A., Bahari, R., & Ruci, D. (2024). Strategi Pemasaran Digital Menggunakan Sistem Internet Endorsement Sebagai Upaya Dalam Meningkatkan Penjualan. 2(1), 80–91.
Iswanto, J., Musthofa, M. S., & Rahayu, B. P. (2024). STRATEGI PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN DI ERA DISRUPSI MENURUT EKONOMI ISLAM. Jurnal Dinamika Ekonomi Syariah, 10(2), 168–177. http://ejurnal.iaipd-nganjuk.ac.id/index.php/es/index
Nuriawati, Hosen, M., Rofek, M., Eriyanto, J., & Shohib, M. (2024). ANALISIS STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN PENJUALAN PRODUK PADA MANDIRI STORE. 01(1), 1–23. https://doi.org/http://stebibama.ac.id/jurnal/index.php/IZZI/article/view/149/pdf
Permana, E., Ulfa, T., Diyanti, R. M., & Rahmawati, P. Y. (2024). ANALISIS PEMANFAATAN MARKETPLACE SHOPEE SEBAGAI STRATEGI PEMASARAN DIGITAL. 8(5), 551–562.
Pratama, M. W., Theios, B. S. A., Wijaya, J., Engkol, J. M., Wangarry, V., Wijaya, W., & Mustikarini, C. N. (2024). STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN PENJUALAN UMKM SAMBEL MOJI. Jurnal Dinamika Manajemen, 14(1), 111–123. http://jdm.unnes.ac.id
Purnomo, K. D. M., Giroth, L. G. J., & ... (2023). Pentingnya Digitalisasi Dalam Dunia Bisnis Bagi Masyarakat Kecamatan Tondano Selatan. … Literasi Digital Dan …, 119–124. https://jurnal.relawantik.or.id/conference/article/view/70%0Ahttps://jurnal.relawantik.or.id/index.php/conference/article/download/70/55
Rohman, A., Masduki, A., & Rezza, D. (2024). Literasi Digital: Revitalisasi Inovasi Teknologi. Information Systems and Management, 3(1), 1–4. https://jisma.org/index.php/jisma/article/view/742/128
Silvana, M., Carcia, M., Ayu, C., Nuwa, W., Dince, M. N., & Relino, D. (2024). Pelatihan Bisnis Plan dan Digitalisasi Marketing. 4(2), 55–66.
Suprapti, I., Wulandari, S. E., Agustina, N. W. ., Putri, M. D., Arifin, A., Toha, E., & Romadhoni, A. H. (2023). Penerapan Teknologi Inovasi Pembuatan Pupuk Biosaka di Desa Ellak Laok Kecamatan Lenteng Kabupaten Sumenep. Jurnal Ilmiah Pangabdhi, 9(1), 16–21. https://doi.org/10.21107/pangabdhi.v9i1.17333
Suprianik, Hulaifah, H., Rohmah, Y. H., & Isnaini, A. (2024). Strategi Pemasaran Digital Dalam Meningkatkan Penjualan Produk Fashion Di Lazarus Batik. Gudang Jurnal Pengabdian Masyarakat Volume, 5, 4–7. https://gudangjurnal.com/index.php/gjpm
Suprianik, Hulaifah, H., Rohmah, Y. H., & Isnaini, A. (2024). Strategi Pemasaran Digital Dalam Meningkatkan Penjualan Produk Fashion Di Lazarus Batik. Gudang Jurnal Pengabdian Masyarakat Volume, 5, 4–7. https://gudangjurnal.com/index.php/gjpm
Wusqo, A. U., Fridayanti, B. E., & Aisyah, S. (2023). Pengembangan dan Pendampingan UMKM Dompet Kulit Melalui Digitalisasi Marketing Berbasis Marketplace Shopee Untuk Menunjang Pemasaran dan Peningkatan Penjualan. JPPM (Jurnal Pengabdian Dan Pemberdayaan Masyarakat), 7(1), 43. https://doi.org/10.30595/jppm.v7i1.9482
Yosepha, S. Y., Isyanto, P., Faisal, A., Pujiati, H., & Anam, K. (2024). STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN PENJUALAN PRODUK LOKAL DI ERA ONLINE. Proposal, 6(1), 4–6.