STRATEGI PEMASARAN ISLAMI YANG MENGINTEGRASIKAN ETIKA DAN TEKNOLOGI DALAM MENDUKUNG KEBERLANJUTAN BISNIS
Main Article Content
Abstract
This study examines Islamic marketing strategies that integrate ethical principles and technology to
support the sustainability of Islamic businesses in Garut Regency. The main focus of the research is to
analyze the challenges faced by Islamic business actors in the area, such as the consistent application of Islamic ethics, the underutilization of technology, and competition with conventional businesses.
Additionally, factors such as the lack of market education and digital infrastructure pose significant
barriers to enhancing the competitiveness of Islamic businesses in Garut Regency. This research uses a
qualitative method with a case study approach, involving in-depth interviews with Islamic business
actors in Garut Regency, observations of marketing practices, and document analysis. The findings
indicate that collaboration between Islamic values and technological innovation can create more
effective marketing strategies, expand market reach, and build consumer trust. The study provides
practical recommendations for Islamic business actors in Garut Regency to enhance their
competitiveness in facing global market dynamics while maintaining Islamic principles
Article Details
References
Ahmad Fauzi. (2023). Digital Marketing Syariah: Etika dan Praktik di Era Teknologi. Pustaka Syariah Nusantara.
Ahmad Fauzi dan Rahmat Hidayat. (2023). Integrasi Etika Islami dan Teknologi dalam Pengembangan Bisnis Syariah di Era Digital. Jurnal Ekonomi Islam Indonesia, 12(3), 1–15.
Ameen, A., Ghasemzadeh, S.M., & Khodabakhshi, V. (2017). Peran Etika Bisnis Islam dalam Manajemen Strategis: Studi Kasus Sektor Energi Iran. Jurnal Etika Bisnis, 4, 847–860.
Wahdaturrahmi, E. A. (2022). PRESEPSI PELAKU UMKM TERHADAP PERBANKAN SYARIAH KECAMATAN LEUWILIANG. An Nuqud Journal of Islamic Economics, 1(1), 41-43.
Rusmana, E. (2022). ANALISIS PERSEPSI AKADEMISI TERHADAP PRODUK TABUNGAN WADI’ AH BANK SYARI’ AH MANDIRI. An Nuqud Journal of Islamic Economics, 1(1), 10-18.
Prayudi, H. (2022). ANALISIS PEMAHAMAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS ISLAM IUQI BOGOR MENGENAI PRODUK TABUNGAN & AKAD BANK SYARIAH TERHADAP MINAT MENABUNG. An Nuqud Journal of Islamic Economics, 1(1), 5-9.
Muttaqin, M. Z., & Almubarak, F. R. (2022). Implementasi Prinsip Islam Pada Manajemen Sumber Daya Manusia Di Badan Usaha Milik Pesantren Modern Ummul Quro Al-Islami. AN NUQUD, 1(1), 17-30.
Azhari, F. (2022). Pengaruh Pendapatan Terhadap Konsumsi Rumah Tangga Di Kampung Banyusuci Bogor. An Nuqud Journal of Islamic Economics, 1(1), 33-40