STRATEGI MENINGKATKAN KUALITAS PELAYANAN MELALUI BSI MOBILE PADA BANK SYARIAH INDONESIA DI KANTOR CABANG PEMBANTU SUBANG OTISTA 2

Abstract

The research was conducted to explain the service quality strategy at BSI Mobile Bank Syariah at the Subang Otista 2 Sub-Office. The research methods used are qualitative in explaining the BSI Moblie Application in improving service quality, primary data sources from literature studies, and secondary data sources through interviews. The type of data used is qualitative data.  data collection techniques in the form of search results of previous research related to the quality of BSI Mobile services, and data analysis techniques in the form of qualitative descriptive. Bank Syariah Indonesia is a large financial institution in Indonesia based on Islamic economic principles. Bank Syariah Indonesia is three connected banks, namely Bank BNI Syariah, Bank Mandiri Syariah, and Bank BRI Syariah. Based on the results of this study, it is explained that since BSI has the BSI Mobile application, customers can make transactions independently or not come directly to bank branches, and make it easier for customers to understand the features of sharia features, with the BSI Mobile application provides service quality, namely reducing customer queues at bank branches, and providing effective service quality.