THE INFLUENCE OF HALAL SLAUGHTER AND PRICE LEVEL ON PURCHASING DECISIONS AT CHICKEN SLAUGHTERHOUSES IN BANDA ACEH CITY

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Published: Dec 5, 2025
DOI: https://doi.org/10.51192/annuqud.v4i1.2414
Keywords:
Halal Slaughter, Price Level, Purchase Decision, Consumer, Chicken Slaughterhouse

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Jainul Ubaidillah
Postgraduate student of UIN Ar-Raniry, Banda Aceh
Chairul Fahmi
Postgraduate student of UIN Ar-Raniry, Banda Aceh
Muhammad Zulhilmi
Lecturer of Postgraduate Program of UIN Ar-Raniry, Banda Aceh
Yusra Jamali
Lecturer of Faculty of Tarbiyah, UIN Ar-Raniry, Banda Aceh

Abstract

Aceh, as an area that implements Islamic law, has people who are very concerned about the halalness of products, including chicken meat. However, there are still chicken slaughterhouses in Banda Aceh that are not halal certified. Despite this, many consumers continue to buy without questioning the slaughter process. Price fluctuations due to weather and seasonal demand also affect purchasing preferences. This study aims to analyze the effect of halal slaughter and price level on consumer purchasing decisions at chicken slaughterhouses in Banda Aceh City. A quantitative approach was used with data collection techniques through questionnaires to 100 respondents. Data analysis was carried out using multiple linear regression. The results showed that both halal slaughter and price level partially had a positive and significant effect on purchasing decisions. Simultaneously, these two variables also have a positive and significant effect. This finding indicates that the halal aspect of slaughtering as well as the price offered are the main factors in consumers' decision to buy chicken meat. Therefore, it is important for chicken slaughterhouse businesses to pay attention to these two aspects to increase consumer trust and loyalty.

Article Details

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Vol. 4 No. 1 (2025): AN NUQUD
Section
Articles

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