ANALISIS UNSUR GHARAR DAN MAYSIR DALAM PRAKTIK UNDIAN BERHADIAH: TINJAUAN DARI PERSPEKTIF EKONOMI SYARIAH

Abstract

This study aims to analyze prize draw practices from the perspective of Islamic economics, particularly concerning the elements of gharar (uncertainty) and maysir (gambling/speculation) within modern promotional mechanisms. The research employs a qualitative descriptive method by utilizing secondary data obtained from literature, academic journals, fatwas, and publications related to prize draw practices and principles of Islamic economics. The results indicate that prize draws which require product purchases or participant contributions contain elements of gharar and maysir and are therefore considered unlawful (haram). In contrast, prize draws that are purely based on hibah (grants), without any requirement for payment or purchase, are permissible as they are free from the risk of loss and align with the principle of tabarru‘ (voluntary giving). This study concludes that clarity of mechanism, legitimacy of prize sources, and transparency in implementation are the primary factors in assessing the permissibility of prize draw practices. Accordingly, the application of Islamic principles in the design of prize draw promotions can assist business actors in promoting products in a halal manner while simultaneously enhancing consumer awareness of fair and transparent transactions.