MENDEKONSTRUKSI MEKANISME VIRALITAS KONTEN VIDEO DI TIKTOK: STUDI KASUS AKUN @khaby.lame
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Abstract
This research aims to deconstruct the virality mechanism involved in spreading video content on TikTok through a case study on the @khaby.lame account. The @khaby.lame account is one of the famous accounts on TikTok which has achieved immense virality with its simple yet entertaining comedy videos. This research method involves analyzing video content uploaded by the @khaby.lame account, as well as collecting data on user interactions and dissemination statistics from the TikTok API. This research also includes interviews with active TikTok users who follow and interact with the content of the @khaby.lame account. The results of the study show that factors such as the use of universal humor, the use of expressive body language, the use of creative video editing, and the use of simple yet effective formats contribute to the virality of video content on the @khaby.lame account. In addition, this research reveals that users' participation in viral challenges or trends, and the ability of the @khaby.lame account to maintain consistency in the theme and style of its content also play an important role in viral spread
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References
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