PENGARUH KOMUNIKASI HUMAS TERHADAP KEPUASAN PELAYANAN UNIVERSITAS IBN KHALDUN BOGOR

Abstract

Humans' ability to fulfill the demands or goals in question cannot be separated from public relations activities, namely actions that compose and direct an organization in one direction. Public Relations at the University of Ibn Khaldun Bogor was originally called the SDI (Information Resources) unit, namely the unit assigned to manage information and led by the level head of a section. All information contained in it, both internal and external, is managed in the information resources unit. Along with the development of the internet in the 2000s, SDI was therefore transformed into UIKA Public Relations. Methodology This study uses the correlational descriptive method with the simple quota technique. This study used a population of UIKA alumni, students, and staff/employees, with a sample size of 263. The Likert scale was the instrument used. Based on the results of data processing, it can be seen that the results of the validity test of the public relations communication instrument are 0.700 and service satisfaction is 0.783. The results of the instrument reliability test using Cronbach's alpha on the public relations communication variable were 0.937 and service satisfaction was 0.933. This study shows the results of the hypothesis that there is a positive and significant influence between public relations communication and service satisfaction at the University of Ibn Khaldun Bogor