THE ROLE OF SCHOOL COMMITTEES IN EDUCATION MARKETING: A QUALITATIVE STUDY OF TEACHER PERSPECTIVE ANALYSTS
Main Article Content
Abstract
This study aims to explore the role of school committees in educational marketing based on teacher perceptions regarding four aspects of teacher understanding related to the role of education committees, the role of committees in educational marketing, opportunities and challenges of committees in educational marketing. The method used in this study is qualitative. Data collection used open interview techniques with private school teachers in Bogor Regency. Data analysis used the Miles and Huberman model with stages of data collection, data reduction, data presentation, and drawing conclusions and assisted by the NVivo application. Data validity used a credibility approach with source triangulation techniques. The results of the study showed that there were findings of four main aspects, namely teachers' understanding of the role of the committee, the role of the committee in educational marketing, opportunities, and challenges faced. These findings include various strategic functions, such as communication, quality improvement, school promotion, community networks and obstacles in collaboration and HR competency. This study recommends improving the committee recruitment system, improving the competence of the education committee, and active collaboration between schools/institutions and the education committee
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
http://jurnal.iuqibogor.ac.id/index.php/tadbiruna/index
References
Afmansyah, T. H., & Santoso, Y. (2023). Teachers' Perception of the Effectiveness of the Role of School Committees in MTSN in Payakumbuh City. Journal of Practice Learning and Educational Development, 3(2), 171-176. https://doi.org/10.58737/jpled.v3i2.140
Ainun, F. P., Mawarni, H. S., Fauzah, N. N., & Raharja, R. M. (2024). The role of education as the main foundation in responding to moral decadence in generation z. Dewantara: Journal of Social Education and Humanities, 3(1), 14-24. https://doi.org/10.30640/dewantara.v3i1.1971
Aliyyah, R. R., Subasman, I., Herawati, E. S. B., & Oktaviany, V. (2021). School-Based Management: Optimizing the Quality of Education. MUWAHHID GOVERNANCE, 5(1), 47–67.
Alwi, S. (2023). Education Marketing Strategy in Increasing the Quantity of Students at Az-Zahra IT Junior High School, Central Aceh Regency. MATAAZIR: Journal of Educational Administration and Management, 4(2), 91-103.
Arum, G. P. F., Retnoningsih, A., & Irsadi, A. (2012). Ethnobotany of medicinal plants of the community of Keseneng village, Sumowono district, Semarang regency, Central Java. Life Science, 1(2). https://journal.unnes.ac.id/sju/UnnesJLifeSci/article/view/996
Fajar, C. M., & Mulyanti, D. (2019). Improving the level of the economy and welfare through education investment planning. Journal of Abdimas BSI: Journal of Community Service, 2(1), 89-95. https://doi.org/10.31294/jabdimas.v2i1.4971
Hanyfah, S., Fernandes, G. R., & Budiarso, I. (2022, January). Application of descriptive qualitative methods for customer data processing applications in car washes. In Semnas Ristek (National Seminar on Research and Technology Innovation) (Vol. 6, No. 1)
Hidayati, N. (2021). The use of school websites as a digital marketing strategy at Madrasah Aliyah Unggulan Amanatul Ummah Surabaya. Journal of Islamic Education, 11(1), 111-133.
Junaris, I., & Haryanti, N. (2022). Education Marketing Management. Source: Eureka Media Script.
Labaso, S. (2018). The application of marketing mix as a marketing strategy for educational services at MAN 1 Yogyakarta. MANAGERIA: Journal of Islamic Education Management, 3(2), 289-311.
Maisarah, D. (2020). Education Marketing Strategy in Improving the Image of Madrasah in MIN 7 Banda Aceh City (Doctoral dissertation, UIN Ar-Raniry Banda Aceh).
Mar'ati, A. (2022). The Role of School Committees in Improving the Quality of Education. Kalam Scholar: Scientific Journal of Education, 10(2), 478-484.
Mulya, N., & Nurmadiah, N. (2022). The Role of School Committees in the Marketing of Educational Institutions. Al-Madaris, 3(1), 54-62.
Munirah, M. (2015). Education System in Indonesia: between desire and reality. AULADUNA: Journal of Islamic Basic Education, 2(2), 233-245. https://journal3.uin-alauddin.ac.id/index.php/auladuna/article/view/879
Murtadlo, M. (2016). Education Financing Strategy in Leading Private Madrasas. Education: Journal of Religious and Religious Education Research. https://doi.org/10.32729/edukasi.v14i1.14
Mustadi, A., Zubaidah, E., & Sumardi, S. (2016). The role of school committees in improving the quality of learning in elementary schools. Journal of Education Horizon, 35(3). https://doi.org/ 10.21831/cp.v35i3.10578
Mutholib, A. (2016). Looking at social aspects in primary and secondary education. Tarbawiyah: Scientific Journal of Education, 13(02), 271-292.
Napisah, S. S., & Aliyyah, R. R. (2024). The Role of School Committees: Elementary School Teachers' Perceptions of Education Quality Development. Karimah Tauhid, 3(4), 4044–4061. https://doi.org/10.30997/karimahtauhid.v3i4.12202
Nursanti, R., Dwikurnaningsih, Y., & Mawardi, M. (2020). Evaluation of School Committee Performance in Public Elementary Schools. Manage: Journal of Educational Management, 7(1), 73-85.
Nursobah, A. (2022). The management of financing in Islamic educational institutions.An-Nahdliyyah: Journal of Islamic Studies,1(1).https://doi.org/10.70502/ajsk.v1i1.3
Rohimah, Kurniawan, I., Maryani, N., Suherman, I., & Nurhaidah, S. N. (2024). IMPLEMENTATION OF ISLAMIC EDUCATION POLICY IN MUSLIM MINORITY COUNTRIES (Case Study of Islamic Education in Thailand). Islamic Education: Journal of Islamic Education, 13(02). https://doi.org/10.30868/ei.v13i02.6351
Septiana, D. N., Bafadal, I., & Kusumaningrum, D. E. (2018). Involvement of School Committees in Improving the Quality of Education. Journal of Educational Administration and Management, 1(3), 293-301.
Sugiyono. (2019). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alfabeta
Suharti, I. (2021). Actualization of the Role and Function of the Madrasah Committee in Improving Teacher Performance as an Implementation of School-Based Management. Educational: Journal of Education & Teaching Innovation, 1(1), 153-169.
Wantu, H. M. (2020). Character education to shape the morality of the nation's children. Irfani (e-Journal), 16(1), 1-8. https://doi.org/10.30603/ir.v16i1.1310