PENGARUH LEAFLET TERHADAP MINAT MENJADI MAHASISWA PMB TAHUN AJARAN 2018/2019 IUQI BOGOR

Abstrak

Communication is needed in all fields of life, because without communication it would not be possible to continue the relationship among humans being in this world. The purpose of this study was to determine the effect of the leaflet on the interest to become college student of IUQI Bogor during student recruitment activities (PMB) in 2018/2019 school year. Does the leaflet media that used has an affect to the interests of high school graduates who read it to become college students of IUQI Bogor. This research type is field research. Where the research conducted by enter a field of study or location of research directly. Because this research is abstract and natural, then the research uses a quantitative approach. The starting point is all phenomena that can be measured and changed in numbers form by using statistical analysis as the basis for data exposure, analysis and testing of hypotheses, and getting conclusions. The results of this study prove that the influence of using leaflets on the interest of being college students at IUQI Bogor, where this research conducted for student of second semester in employee class. The results show that t_value = 6.046 bigger than t_table = 1.29743, As because t_value > t_table it’s means the regression between variables of leaflet on the interest in being a student of IUQI Bogor is significant. Thus, the results of study indicate the hypothesis that researcher proposes is proven. That there is an influence of  the using of  leaflets on the interest of being collage students for student of second semester during student recruitment activities (PMB) in 2018/2019 school year