HUMAN RESOURCE DEVELOPMENT AND COMMUNITY-BASED LEARNING STRATEGIES ON THE PERFORMANCE OF TOURISM HUMAN RESOURCES: AN EDUCATIONAL MANAGEMENT PERSPECTIVE IN ISLAMIC TOURIST DESTINATIONS

Abstract

The development of Islamic tourist destinations faces challenges regarding the low competence, service skills, digital literacy, managerial capabilities, and understanding of sharia values among a portion of tourism human resources (HR). These conditions highlight the necessity for an HR development strategy that is not solely oriented toward enhancing individual skills but also integrates community-based learning within destination management. This study aims to analyze the strategies of Human Resource Development and Community-Based Learning in improving the performance of tourism HR through the perspective of educational management. The research employs a qualitative approach using library research by analyzing relevant books, scientific journal articles, and prior research findings. The results indicate that: (1) competency-based HR development, continuous training, and the internalization of Islamic values serve as the foundation for enhancing the professionalism of the tourism workforce; (2) Community-Based Learning reinforces contextual knowledge, community participation, practical skills, and social responsibility; (3) the integration of both strategies through educational planning, organizing, implementation, and evaluation is capable of establishing a collaborative destination learning ecosystem; and (4) improvements in competence, productivity, service quality, adaptability, and innovation constitute the primary dimensions of tourism HR performance. The study concludes that the integration of HR development and community-based learning is a crucial strategy in building professional and sustainable Islamic tourist destinations. Its implementation is directed toward collaboration among the government, higher education institutions, business practitioners, and the local community.